The core of Point Park’s Media Management was focused on case studies looking at how media is changing. Gone are the days of just having someone purchase a standard radio and TV package – today, brands and industries have to know where people are consuming media and how that is constantly changing.
At the conclusion of the course, we worked in a team in order to solve a real-world issue: a performing arts course in Midland, PA was looking to refresh their brand. Live promotional opportunities, a situational analysis, and creative tactics were presented.
Download the full presentation here: Media Management- Henry Mancini Arts Academy (PDF Download)