When I took over as Vice President of Marketing for Point Park’s Campus Activities Board, we had just come from unveiling a new logo for the organization. Wanting to continue the energy our new look brought, I designed a simple, easy-to-follow, and attractive style guide that was distributed to our volunteer members to maintain a consistent look.
This project consisted of not only defining the Campus Activities Board brand and aesthetic for the 2015-2016 events year, but also in putting together an attractive look at an extraordinarily professional, but still fun, campus brand.
