Market Square is Downtown Pittsburgh’s backyard. With a series of events produced that lacked distinct branding, one of my first design projects was a self-directed initiative to provide a visual identity for events produced in Market Square.
After seeing an opportunity to creatively brand these events, I created identity packages for them that included graphic design, logo design, and typographical design to reflect the experiences and feelings the events provide each summer.
View the entire proposed event identity package here: Event Identities Presentation (PDF Download)
